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 “the seed” of the potential of the Virtual [RE]ality of Interactive

 Multimedia Communications, into the mindset of the powers that

 aspire 2[BE] • during the one year update of the launch of the BBC

 Microcomputer in support of the BBC Computer Literacy Project,

 at the World Trade Centre, Tower Bridge in London, in the January

 of 1982 • I was honoured to have been subsequently chosen as

 the stand manager of the Great British Micro Stand at Didacta ’84

 in Basle, Switzerland, and to have there witnessed the European

 launch of Apple’s 128K Macintosh on a small stand adjacent to ours.


 Three years later, to the month, Steve Jobs launched the concept of 

 Desk Top Publishing in the form on an upgraded Apple Mac driving

 the Apple LaserWriter, which was the first desktop printer to

 incorporate Adobe's PostScript, a page description language that

 contained scalable typefaces and supported smoothly drawn

 graphics, such that the same file created on a Macintosh computer

 and proofed on a LaserWriter could be output to a Linotronic 300

 phototypesetter at 2,540 dpi, which was commercial quality.

 [IT] was 
following the demise of Acorn Video, as result of the

 financial disaster which was Acorn Computer USA, that I first

 brokered a meeting with Apple UK in Hemel Hempstead • to

 discuss the potential of the Virtual [RE]ality of Interactive Multimedia

 Communications, based on the technological platform of the Apple

 Macintosh • but it was not until Apple launched the the Macintosh II

 in colour with their own SMALLTALK-like ‘MEMEX’ product called

 Hypercard in 1987, that I was able to advise Apple that they should

 consider promoting Hypercard at the same cost of the Macintosh II

 and give the computer away for free!!!  As much as the Apple

 Macintosh served its 'dutiful role' in the advent of Interactive

 Multimedia, it was not until Tim Berners Lee utilised one of Jobs

 NEXT servers, front ended with an Apple Macintosh, using

 Hypercard's HYPERTALK, to create • http • and the • www • that

 the Apple Macintosh World was really set on fire, so to speak.

 The rest as they say has nOw [BE]come part and parcel of history.

 THE REAL beauty of the Apple Macintosh however was manifested

 and established from the outset as a direct result of Steve Wozniak's

 insistence on the creation of a set of Human Interface Guidelines, 

 and their subsequent 'WYSIWYG' utilisation to the present day in

 every product that Apple has since created, including it's very first

 monochrome Desktop Publishing Printer, based as it was on 

 what subsequently became Canon's enduring Colour Laser Copier

 networked [CLC] Printing Technology.  All of which I packaged 

 into a bespoke system for Oxford University Press, which was

 utilised to digitise their hand-drawn and painted artwork collection

 which had been accrued since the Press had been established.




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Comment by Michael Grove on May 29, 2019 at 22:55

HyperTalk, a computer programming language designed in 1985 as “programming for the rest of us” by American computer scientist Bill Atkinson for Apple’s Macintosh. Using a simple English-like syntax, Hypertalk enabled anyone to combine text, graphics, and audio quickly into “linked stacks” that could be navigated by clicking with a mouse on standard buttons supplied by the program. Hypertalk was particularly popular among American educators in the 1980s and early ’90s for classroom multimedia presentations. Although Hypertalk had many features of object-oriented programming, Apple did not develop it for other computer platforms and let it languish; as Apple’s market share declined in the 1990s, a new cross-platform way of displaying multimedia left Hypertalk all but obsolete.

                                                                 David Hemmendinger

Comment by Michael Grove on August 22, 2020 at 13:33

Forty-two years elapsed between April 1976, when two university dropouts formed Apple Computer in a California garage, and August 2018, when the company became the first publicly-traded corporation to hit a vaunted trillion-dollar valuation. Over that time, Apple released the Macintosh, the iMac, the iPod and then the iPhone.

It has taken just two years for Apple to repeat the feat. On Wednesday, the company’s market value surpassed $2 trillion for the first time, climbing to a record high before falling back slightly below the threshold.

In the time it has taken Apple to go from one to two trillion dollars, the company has released no major new products. Its biggest initiatives have been a US-only credit card, an internet TV service that has been met with mixed reviews, and a £5-a-month gaming service.

In the three months to the end of June, Apple’s sales were just 12pc higher than two years earlier. Profits have actually fallen, from $13.3bn (£10.2bn) to $13.1bn. This year, the global economy is due to contract heavily, and millions have become unemployed.

These do not seem like conditions in which a company would double in value, but an unprecedented combination of events - many of them outside Apple’s own control - has made it the world’s most valuable company.

Apple: two years to $2tn

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