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   .
  IDEAS of Worldchanging significance - not the least of which are
  bar-codes, ISBN & the ubiquitous RFID - have been described by
  Felipe Fernandez-Armesto in this book

 

A compelling and thought-provoking guide to the historical and philosophical notions

that have shaped human civilization. From divine majesty to jihad, from the dawn of

time to the present day, from Ancient Greece to North America, each idea is engagingly

explained and powerfully illustrated over a double-page spread.

In all, over 175 of the world's most pivotal ideas are liberated from their often obscure

and academic contexts, expertly distilled by one of the world's greatest historians and

thinkers,and given a new accessibility and ease of interpretation with Dorling Kindersley

graphics and design. The book is at once an original and authoritative retelling of

the story of civilization, a source book for all students of philosophy and history,

and a highly browsable reference for the general reader.

The connections between ground-breaking ideas are highlighted throughout this early

UK version of the publication - starting with the oldest - Eating People - the idea of

Cannibalism - then Give Me a Sign - the idea of Symbols - and lastly the Global

Village - the idea of Cultural Pluralism.

Fernandez-Armesto says - " It seems odd that one thing can signify something else.

Presumably symbols developed from awareness that some events are cued by others.

Language was, probably, the first system of signs people devised - an agreed pattern

or code of gestures and utterances with no necessarily obvious resemblance to the

things signified.


When the idea of symbolic representation occured to them, they had a means of

conveying information and making it available for critical examination - it was an

advantage over other species and, ultimately, a means of broadening communication

and protracting memory."

Felipe Fernandez-Armesto goes on to say in The New Illusion - the idea that reality is

unknowable  - " The invention of geometry showed how the MIND can reach realities that

senses obscure or warp - a perfect circle, a line without magnitude. Workers in arithmetic

and algebra discovered unreachable numbers - zero and negative numbers, ratios that

could never be exactly determined, yet which seemed to underpin the universe Pi for

instance (22/7), the value that determines the size of a circle, or what Greek

mathematicians called the "Golden Number" (3/2), which seemed to represent

perfection of proportion."

As well as Leonardo da Vinci's fascination with the physical and symbolic properties of
water - he composed eleven small drawings of a deluge that probably reflect theories
developed over a lifetime of observation - his studies of physical form also went below the surface, to structures in the brain and a more neuroscientific understanding of the brain.





Following on from Leonardo da Vinci and the Golden Section used by the ancient Greeks -  
Le Corbusier patented and published his Modulor - a symbolic representation of a series of proportions based on the measurements of a 'six-foot man' - which he called "a measuring tool based on the human body and mathematics" - and acts as both a module of measurement and of scale - in addition to providing the means of relating measurements in feet and inches to those of the metric system.

More recently the film-maker Mark Whitney & art historian Carlo Pedretti produced a state-of-the-art computer animated video - Leonardo's Deluge - using - scenes of natural landscapes around the Arno River to underscore the symbolic significance of these drawings - and the proportional rule of thirds which is now so importantly understood by those involved in the art of film production - and those @zaadz who aspire to be so.

LEST we forget IT IS through THE Power of Visual Thinking that

IDEAS are brought to fruition, for the purpose of changing the

worldwhether from a positive or negative perspective.

No less "an evolving example" of same, derives from the Leonardo

LINK with the work of I LEONARDO by Ralph Steadman.

Previously posted by Michael Grove @zaadz on November 9, 2006 at 9:30
.

Access_public Access: Public

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Eileen : DivinelyFem

1 day later
Eileen said


I just wanted you to know how much I appreciate you and your posts Michael. I look forward to every one :-)


Samme : Prince of Rainbows<3

7 days later
Samme said


I love this book and I intend to come up with more ideas however small and insignificant as it may seem, can actually inspire others to do the same just like how passionate you are Michael in blogging about wonderful stuff. Yes indeed we look forward to every one. Thank you, Michael.


Samme


Michael : catalyst-producer

about 1 month later
Michael said


HAIL & many thanks to you BOTH - and ALL of you others out there - for dedicating your precious TIME to reading my zblogs - be assured I will continue to do so throughout 2007 & the coming years - & in so doing hopefully provide just a little inspiration of how we are going to change the world together.




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