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Before iBooks. Before Twitter, Facebook, YouTube, and even the mighty Google.

A world without web browsers, when the Internet belonged to

universities and going online meant logging onto an electronic

bulletin board. Now imagine being able to smell it all coming -

not the details BUT the impact of a networked world on culture,

business, politics, daily life.

These were the preconditions that spawned  Wired magazine.

In 1988, Louis Rossetto, a 39-year-old adventurer, onetime novelist, and avid libertarian,

sensed that the encoding of information in 1s and 0s was going to change everything.

Living in Amsterdam at the time, he and Jane Metcalfe, his partner in business and life,

had parlayed his job at an obscure language-translation service into a magazine,

Electric Word. Produced on an Apple Macintosh, it evoked a digital universe that

was not about gadgetry but a force for global transformation.

Over the following year, the couple hammered out a business plan for a new magazine,

tentatively called Millennium, that would take this revolution to the US mainstream.

Technology, Rossetto predicted, would be the rock and roll of the ’90s, and the pair

aimed to make Millennium its standard-bearer.

THE REST IS HISTORY so to speak.

BUT after 20 years of celebration of the Danger Room -

It's Finally Time for Something New 


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