Mama Earth - Trailer

[Michael Grove]

With humor and compassion, this film gives voice to our legendary Mother, who has been so graciously providing for LIFE on Earth.

Now she is asking us for a little cosmetic surgery a restoration of.... Employing concepts of sustainability, ecological economics, and natural capital, the film shows how conventional economics encourages exploitation of our natural resources, ignoring the value of critical goods and services like clean air and water, fertile soil, and other natural assets.

We hear from economists who propose a new model that puts a hard currency value on the virgin resources, considered Natural Capital, being harvested from the earth, and impose a value on the burden of squandering these resources in the forms of waste, byproduct and pollution.

Mama Earth dispels the myth that being eco-friendly is merely an

altruistic endeavor. In the future, it will be the way businesses not

only positively impact the environment, but their bottom line as well.

First posted by Michael Grove on March 16, 2009 at 12:00

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Leave Your Wise and Insightful Comment

[Michael Grove]

  When it comes to the more long-term threats,

  businesses that put climate risk at the forefront of

  their strategy and decisions are effectively taking a

  longer-term view of their market than businesses

  that don’t. This arguably sets their managers apart

  from those who prioritise short-term profits and    

  earnings targets. That longer-term perspective

  in itself can make for an attractive investment –

  particularly for long-term investors, such as  

  pension holders.

  ESG CREDENTIALS need to [BE]  

  STRONG on CLIMATE SCIENCE

   ... and as Menas C. Kafatos has so succinctly  

   proposed in his role as Fletcher Jones Professor

   of Computational Physics at Chapman University

   in Orange, California ...

   "Science advances by dialogue, inquiry and the 

   exchange of ideas. Today dialogue is even more

   important than in the past, the entire community

   problems and issues that science is facing need

   the best of minds, and hearts, to come together.

   Science and philosophy, science & philosophy

   science and metaphysics, are complementary

   activities. Diverse fields like global climate,

   neuroscience and consciousness and even

   quantum field theory, advance through the

   very intersection of ideas and methodologies,

   not by censorship."